--Transportation
CDOT campaign uses graphic video to promote motorcycle safety
Posted: 05/08/2013 10:38:57 AM MDT
May 8, 2013 6:11 PM GMTUpdated: 05/08/2013 12:11:26 PM MDTBy Monte Whaley
The Denver Postdenverpost.com
The Colorado Department of Transportation is using this image as part of a new campaign promoting motorcycle safety. (Provided by Colorado Department of Transportation)
A bloodied victim of a motorcycle crash is the highlight of a unique video campaign to get people to wear helmets while riding their motorcycles this summer.
The 2½-minute You Tube video launched this month as part of a summer-long effort by the Colorado Department of Transportation to get people — especially riders aged 18 to 34 — to wear their safety gear.
May is Motorcycle Safety month in Colorado.
CDOT says that motorcycle crashes killed 82 riders and passengers in Colorado last year, and 69 percent of those killed were not wearing a helmet.
"There are two types of motorcycle riders: Those who have crashed and those who have not crashed yet," CDOT transportation safety director Darrell Lingk said. "This new campaign targets younger motorcycle riders because they are the ones who can help set the precedent for future generations of riders by showing them that wearing gear is not only imperative to protect them from very serious or even gruesome injuries in the event of a crash — motorcycle gear now comes in a variety of types and styles and it can make a statement in terms of their own personality."
CDOT partnered with a Denver production company, OneFloorUp, to create the video that shows a time-lapse make-over to a rider to reveal what a crash survivor would look like if he didn't wear gear.
The video features Cody Carson, 25, an experienced motorcycle rider receiving a "crashed" make-over from professional makeup artist MaryAnn Hogan.
The makeup depicts the most common injuries seen by crash victims not wearing gear. Those include deep abrasions, face fractures and severe burns, according to Denver trauma physician Dr. Patrick Offner, who appears in the video.
"I don't always wear my helmet and gear if I'm going around the corner to the grocery store," Carson said in the video. "But after seeing myself in the mirror made up with crash injuries, it was a reality check. Now I know I would rather choose to be hot in my helmet over facing the physical and emotional damages caused by a crash."
Lingk said CDOT had never produced a video like this before.
"Rather than telling riders to wear gear, this campaign emphasizes that riders do a have a choice," Lingk said. "After seeing this video, we hope that the message will become loud and clear that wearing gear is a better alternative is a better alternative to sustaining injuries and risking their life."
Monte Whaley: 720-929-0907, mwhaley@denverpost.com or twitter.com/montewhaley
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